October 06, 2008
The average Oklahoma Today reader is a 57-year-old, professionally employed, affluent, educated, home owner. He or she is a civically active member of the community and often holds important leadership positions in business, government, education, and the arts. Our readers feel a sense of ownership of Oklahoma Today. Advertisers are uniquely positioned to reach a statewide audience of active, engaged, and qualified decision-makers with disposable income.
Active
Our readers are active consumers and Oklahoma Today influences their buying and traveling decisions. In a recent survey, Oklahoma Today readers listed traveling as one of their favorite leisure activities. A sampling of their favored activities includes: dining out, shopping, traveling, visiting museums, art galleries, fairs, and festivals, and attending concerts, sporting events, and live theatre.
Engaged
Oklahoma Today readers place a premium value on the magazine. They do not like parting with their copies.
"Magazines have a longer shelf life than TV shows, affording the reader an
opportunity to look at the publication repeatedly, giving
the advertiser multiple chances to communicate his/her advertising message."
-FCB Media Research Report
Qualified
Oklahoma Today is a subscription-based publication. Readers believe in the quality of the magazine enough to pay for it year after year. Advertisers benefit because Oklahoma Today is a paid publication, delivering a highly qualified audience.
Demographic Information
The Numbers
Oklahoma Today has an audited, quantifiable rate base (USPS). Total readership* is determined by multiplying the average circulation by our estimated pass-along ratio of 3.5 readers per copy.
Frequency: Bi-Monthly
Cover Price: $4.95
Subscription: $24.95
Circulation Base: 38,500
Readership: 134,000+
Circulation
Total Oklahoma Readership* 104,890
IRMA* Magazine of the Year: 1991, 1993, 1994, 1996, 2005
IRMA Finalist for Magazine of the Year: 1995, 1997, 1999
SPJ** Magazine of the Year: 2001, 2002, 2006
2000 Katie Awards (Press Club of Dallas): Winner in three categories
1999 Editorial Excellence Awards: Winner, Regional
1998 Wilbur Awards: Winner, Local/Specialized Circulation
1998 Ozzie Awards: Silver, Air & Space issue design
* International Regional Magazine Association
**Society of Professional Journalists
Run of Book Dimensions
| Size | Dimensions |
| Spreads | 7" x 10" (Live Matter) each |
| Full Page | 7" x 10" (Live Matter) |
| Half Page Double Truck* | 7" x 4-7/8" (H) each |
| 2/3 Page | 4-5/8" x 10" |
| 1/2 Page | 7" x 4-7/8" (H) 4-5/8" x 7-3/8" (V) |
| 1/3 Page | 4-5/8" x 4-7/8" (Sq) 2-1/8" x 10" (V) |
| 1/6 Page | 4-5/8" x 2-3/8" (H) 2-1/8" x 4-7/8" (V) |
| 1/6 Page (BW) | 4-5/8" x 2-3/8" (H) 2-1/8" x 4-7/8" (V) |
Publishing Calendar
| Issue | Space Closing | Materials Due | On Sale Date |
| September/October 2008 | June 27, 2008 | July 3, 2008 | September 2, 2008 |
| November/December 2008 | August 29, 2008 | September 5, 2008 | November 3, 2008 |
| January/February 2009 | October 31, 2008 | November 7, 2008 | January 2, 2009 |
| March/April 2009 | January 9, 2009 | January 16, 2009 | March 2, 2009 |
| May/June 2009 | February 27, 2009 | March 6, 2009 | May 1, 2009 |
| July/August 2009 | April 24, 2009 | May 1, 2009 | July 1, 2009 |
| September/October 2009 | June 26, 2009 | July 3, 2009 | September 1, 2009 |
| November/December 2009 | August 28, 2009 | September 4, 2009 | November 2, 2009 |
Mechanical Specifications
Magazine Printing Method: Direct to plate/Web offset
Bindery: Perfect Bound
Magazine Trim Size: 8" x 10 7/8"
Live Area: 7" x 10"
Bleed: 8 1/4" x 11 1/8"
Material Requirements
Oklahoma Today accepts only digital files.
Files may be submitted in one of two ways: PDF or native
files with fonts and support files. Files in Macintosh format preferred.
PDF File Requirements
Native File Requirements
Labeling Requirements
Issue Date, Advertiser, Agency, Contact,
Address, Content list
Corrections or Revisions
Any corrections or revisions made by Oklahoma
Today staff to submitted files will be
billed to advertiser.
Advertising Production Services
Oklahoma Today can build your ad for
you. Please contact your sales representative
for details.
Advertising materials are due to Oklahoma Today by
the posted deadline. The publisher
cannot accept responsibility for errors that occur in ads submitted after the
materials deadline.
For more information:
Contact advertising@oklahomatoday.com
or call Brian Brown, Advertising Director at (405) 496-9444
